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Landing Pages – The Ultimate Guide (Best Practices, Examples)

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Design, Development

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April 8, 2020

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Landing pages are an all but necessary part of marketing campaigns. Yet, crafting one that actually gets you conversions isn’t easy. There’s a lot that goes into a successful landing page, from the images you include to the copy you write to even the text you use in your call to action. Every little element can make the difference. Understand what makes a landing page work, and you can seriously increase your conversions and earn new users. In this guide, we’ll tell you the crucial elements of landing pages, show you how to build one, and help you optimize it […]

How to Use a VPN in SEO Strategy

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Development

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April 3, 2020

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We all know that a virtual private network (VPN) is a useful technology to establish a secure connection to another network. A large number of people across the globe use VPN to gain access to a region-restricted website, bypass Netflix ban, or shield their browsing activities while torrenting. These are some of the common uses of a virtual private network service, but a VPN can also be used to improve your SEO strategies.  There are a lot of ways a VPN can be used to uplift SEO efforts. Let’s get to know about them one by one.   1. Target a […]

How A WordPress User Can Trade on Amazon

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Community, Development

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April 2, 2020

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If you aren’t selling on Amazon, you could be missing out on 300 million active users in 180+ countries. That’s a massive audience that is at your fingertips. This article is designed to help you integrate your WordPress store with Amazon, and show you how to integrate your products. Full speed ahead! Why integrate with Amazon?  You can use Amazon as a platform to promote your entire site, certain products, affiliate links, or more. The first step is deciding how to use Amazon. Here are some benefits of syncing your products with Amazon. Visitors on Amazon are ‘warmer’ than visitors […]

WordPress Version Control – Why and How to Use It (+Plugins!)

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Development, Plugins

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April 1, 2020

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Organizing a team of editors, developers, and designers is never a simple task. Trying to keep track of what each of them is doing on your WordPress site can seem all but impossible. What if someone makes a mistake and your entire website goes down? You won’t know what happened, who did it or likely have any way of rolling back without losing days or weeks of work. That is, unless you use version control. WordPress version control allows you to track everyone’s individual actions and changes on your site. It also allows you to store previous versions of each […]

How to Create a Strong Landing Page With WordPress (In 5 Steps)

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Development

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March 24, 2020

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When it comes to online marketing, landing pages are a great way to drive your campaign goals. However, creating a successful landing page is different than other types of pages and posts on your site. A powerful landing page is one that is carefully crafted with a few select (yet essential) elements. Whether you’re building one to generate leads, boost sales, or promote a product, there are certain features and techniques you can use to maximize their effectiveness. In this post, we’ll discuss some of the important elements of landing pages. Then we’ll walk you through the process of creating […]

4 Features Your WordPress Starter Theme Needs to Have

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Development, Themes

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March 19, 2020

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Creating WordPress products from scratch can be a rewarding and satisfying experience. Unfortunately, it can also be a stressful and time-consuming one, especially if you don’t have the right tools. However, using a WordPress starter theme can lessen the burden significantly. These ‘blank’ themes offer a functional foundation for you to work from. Of course, in order to get the most from a starter theme, it’s important to choose one with the right features. Doing this can make your development experience and final WordPress products more successful. In this post, we’ll explain what a starter theme is and explore the […]

4 Ways DXP Supercharges WordPress to Better Serve Your Clients

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Development

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March 11, 2020

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We’re long past the days when WordPress was seen as “just a blogging platform.” WordPress is now the Internet’s most popular Content Management System (CMS): the platform powering 35% of the world’s websites. But an even more momentous paradigm shift is underway, a leveling-up of WordPress’ capabilities of which few companies are aware. WordPress is becoming the dominant Digital Experience Platform, or DXP. And this is opening exciting new opportunities for WordPress developers and their clients to integrate data and services, consolidate content, analyze real-time results, automate all their digital sales and marketing tools, and enhance the customer experience. Most […]

3 Ways to Optimize Images to Increase Site Speed

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Development

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March 10, 2020

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For your WordPress site to drive traffic, retain visitors, and increase conversions, its content needs to be engaging. Visual media can help with that. Unfortunately, high-quality images often mean large file sizes that can slow your loading times down. Of course, eliminating visual content from your site simply isn’t an option. However, there are techniques you can use to format and optimize images to increase site speed. In this post, we’ll explain how images affect the speed and performance of your WordPress site. Then we’ll provide you with three ways you can optimize them to decrease page loading times. Let’s […]

How to Use Your Competitor’s Backlink Profile to Your Advantage

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Business, Development

Published

March 5, 2020

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Increasing traffic as a means to generate more sales is a primary goal for most eCommerce retailers. As a result, considerable amounts of time, energy, and resources are invested in elevating search engine rankings. This pursuit is understandable, considering that Google search statistics show the engine processing over 3.5 billion queries daily. By employing an effective SEO strategy, sellers can attract a considerable number of those users and earn a significant amount of sales. Since search engine optimization is such a critical component to online success, ranking in the SERPs is also incredibly competitive. There are a wide variety of […]

How (and When) to Use WordPress Multisite for Client Projects

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Development

Published

March 3, 2020

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As a WordPress developer, you’re no stranger to the chaos and challenges that come with managing multiple websites. Even if you know WordPress like the back of your hand, tending to the various tasks required to keep your clients’ sites afloat can be both time-consuming and tedious. Fortunately, WordPress multisite offers a way to handle all of your projects from a single dashboard. You can use this feature to create a network of multiple sites from one installation. Then you can streamline all of your maintenance and management tasks, in order to create a more efficient workflow. In this post, […]

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