Sometimes it can be challenging to keep up with how the rules of the web are changing. Remember when SEO was just a competition on who can fit a keyword on their site more often? Or when many websites suddenly found themselves blacklisted from one day to the next? Or when “content is king” became the official motto of the Internet? Good times. While the rules might be constantly in motion, one thing that has continued to be true is that content is at the core of running a successful website. Yes, other elements of online marketing (such as social media […]
Write for Readers or Search Engines? Here’s How to Do Both
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