Sometimes it can be challenging to keep up with how the rules of the web are changing. Remember when SEO was just a competition on who can fit a keyword on their site more often? Or when many websites suddenly found themselves blacklisted from one day to the next? Or when “content is king” became the official motto of the Internet? Good times. While the rules might be constantly in motion, one thing that has continued to be true is that content is at the core of running a successful website. Yes, other elements of online marketing (such as social media […]
How to Find and Credit Free-to-Use Images for Your WordPress Site
Images. Blogs. The two were meant for each other. Just look at all the benefits images give to blogs: increased engagement (images break up text quite nicely) concept connotation (a picture speaks a thousand words) search engine optimization (when you fill in the alt tag) With all those benefits in mind, it’s hard not to just pick up any image you see fit off Google Image Search. But we both know what could happen when you do that. . .copyright infringement. That’s how these guys at Web Copy Plus ended up paying $4000 in damages for unlawfully using a $10 photo. However, this […]
How to Write Copy for ThemeForest Themes
After having examined and written about hundreds of themes on ThemeForest, I’ve discovered a few key attributes that hallmark the copy of a wildly successful theme. True, if your actual productized theme is lousy, you still won’t be able to sell copies even if you do have amazing copy. But even if you really have crafted a breathtaking WordPress theme that deserves thousands of sales, you still need persuasive copy to go with it. And in my experience, persuasive copy isn’t exactly a WordPress developer’s forte. It’s mine. So without further ado, I present you with a short tutorial to […]
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