Development

So much SEO advice focuses on aspects of optimization around content strategy, outreach, and competitor tracking. But even the best backlinks can’t replace a fast and easy-to-use website. Even though site speed has been considered a ranking factor for nearly a decade, the technical side of SEO tends to get ignored. While WordPress does have some features that make SEO easier, it also has several aspects of it that need adjustment for each site. And depending on your setup, you could be sabotaging your own site load speeds. Indeed, the content management system you use is only the beginning of […]

Gaining visibility for your site by ranking well on Search Engine Results Pages (SERPs) is a goal worth pursuing. However, there are probably a few pages on your site that you would rather not direct traffic towards, such as your staging area or duplicate posts. Fortunately, there’s a simple way to do that on your WordPress site. Using a robots.txt file will steer search engines (and therefore visitors) away from any content you want to hide, and can even help to bolster your Search Engine Optimization (SEO) efforts. In this post, we’ll help you understand what a robots.txt file is and how […]

No one likes a slow website. In fact, many users would rather leave your site rather than wait more than two seconds for its pages to load. That’s why it’s crucial that your site is optimized for performance. Fortunately, there are many ways you can start tackling slow loading times and get your site in shape. Some are related to your content, others to your server, and still more to your site’s JavaScript and CSS code. In this article, we’ll explore why website performance optimization is so important. Then we’ll explain how to optimize JavaScript and CSS for your website. […]

As a WordPress website owner, you’ve probably downloaded multiple plugins, but did you know that for each plugin you install you’re at greater risk of having your site break. Plugins extend the functionality of your website and enable you to incorporate custom features, but not all plugins may be suited for your site. Careful consideration and implementation will ensure that your website never breaks so that your website visitors can always count on you for the answer. You may encounter the following issues if you install plugins carelessly or if you fail to keep up with the ongoing WordPress updates: […]

Every website owner and developer hopes their site takes off and becomes successful. High levels of traffic, engaged users, and a steady stream of content from multiple contributors sound great when you’re managing a small site. Of course, the reality is that handling a large-scale WordPress website is no easy task. Fortunately, once you get your feet under you and learn how to manage a high-traffic site, you’ll find that it’s completely doable. In fact, there are several big-name WordPress sites out there to prove it. All you need to do is follow a few best practices. In this article, […]

As you may know, WordPress doesn’t include e-commerce functionality out of the box. Fortunately, it’s easy enough to add the required features to this Content Management System (CMS) using plugins. However, that’s not the only approach you can take to set up your online store. A better approach would be to combine WordPress with a dedicated e-commerce platform. That way, you can use the CMS for creating and managing your store, and an e-commerce platform to power its functionality. This is referred to as a ‘headless e-commerce’ approach. In this article, we’ll talk about how headless e-commerce works, and whether it’s […]