As a developer, creating your own themes presents both a business opportunity and a creative outlet. However, a top Content Management System (CMS) like WordPress doesn’t just accept any theme. Only those that meet certain criteria will be accepted on the official website. By understanding these specific theme requirements, as well as how the theme review process works, you can improve your chances of getting your theme accepted. After all, when your theme is added to the WordPress Theme Directory, it increases the exposure and credibility of your work. In this post, we’ll explain the WordPress Theme Review process, and […]
WooCommerce Maintenance: How to Care For Your E-Commerce Site
WooCommerce is now one of the most popular e-commerce solutions with 41% of all online stores built on the platform. With WooCommerce, a business or individual can start with a few products and grow over time into an online store with 500+ products, wholesale pricing, and numerous integrations. It’s no surprise then that the e-commerce solution is a favorite of developers & site owners. With all this praise, you might be wondering where the catch is. There’s only one, and it’s well worth it. The exceptional versatility and performance of WooCommerce is accompanied by the need for regular maintenance, security, and […]
AI Marketing: What It Can Do for Your Business or Website
AI marketing seems to be the new buzzword in digital marketing. Statistics on the kind of impact this new technology will have in the future are certainly impressive. Among other things, they predict that as early as 2020, 85 percent of customer interactions will not be with a human. Already today, you are making use of artificial intelligence in many ways, often without consciously noticing. Just think about how Google manages to interpret your search queries and present you with the most relevant results. Or how your Gmail account knows how to filter emails into different categories. But what is […]
Everything You Need to Know About Genesis 3.1
Genesis is one of the most popular WordPress frameworks. However, it previously lacked certain features that were important to developers, such as a way to edit footer credits and demo content with one click. Now, Genesis 3.1 is here. With it comes a handful of useful updates and features to enhance the WordPress site-building experience for its users. From one-click starter packs to a Block Editor sidebar, the latest version of Genesis was designed to meet the needs of today’s developers. In this article, we’ll take a look at the latest updates to and features of the Genesis 3.1 framework. […]
How to Conduct an Accessibility Audit on Your WordPress Site
It’s one thing to recognize the phrase “website accessibility” and know that it’s important. The challenge is understanding how to actually go about it. However, designing your website with accessibility in mind is imperative to ensuring a positive user experience. Conducting accessibility audits on your WordPress site helps you ensure better visibility, compliance, and overall performance. It also makes it easier to identify which areas are hurting the accessibility of your site and provides a guide for what elements to improve. In this article, we’ll discuss the importance of auditing the accessibility of your WordPress site, and provide you with […]
SEO vs PPC for Traffic Generation – Which One Should You Choose?
The SEO vs PPC debate revolves around one question: how to get traffic to your site. Every online business needs it. No matter how great or innovative your product or service is, if nobody sees it, it might as well not exist. One of the main traffic avenues for websites is search engines. Here, you have two basic options to gain visibility – search engine optimization (SEO) or pay-per-click (PPC) advertising. Many marketers have seen great, long-term results by focusing their efforts on a strong SEO strategy. PPC campaigns, on the other hand, have helped companies instantly reach their markets. […]
What to Do When a Client Is Refusing to Pay You
Being a freelance developer comes with many challenges, and dealing with less-than-pleasant clients is one of them. However, there’s a serious difference between putting up with someone’s annoying quirks and letting them get away with not paying you. Fortunately, in situations where your income is being threatened, there are actions you can take to get stubborn clients to pay up. In this post, we’ll share some key actions you can take to protect yourself from clients with sticky fingers. Then we’ll walk you through four steps for dealing with them if they still refuse to pay. Let’s jump in! How […]
How to Block Cookies on a WordPress Website
‘Cookies’ are small bits of data that enable user-specific features, but they have also become a source of privacy concerns and security risks. This is why the so-called ‘Cookie Law’ was put in place. In a nutshell, this requires user consent to be collected before using them. To meet this requirement, you’ll need a way to both block cookies and collect consent. One of the easiest ways to do this on your WordPress website is (of course) by using plugins. There are a number of plugins available to help you stay on the right side of the Cookie Law in […]
8 Block Extension Plugins for WordPress
The rollout of WordPress 5.0 and the Block Editor introduced a new way to build content. However, this editor is very streamlined, and may not offer all the features you need. Fortunately, plenty of helpful block plugins have already been created to expand the new editor’s capabilities. These extensions provide additional options for creating and designing content in a more versatile way. In this post, we’ll explore eight of the best block extension plugins for WordPress. Let’s get started! Why You Might Need a Block Extension Plugin The Gutenberg Editor offers many advantages over its predecessor, the Classic Editor. For […]
The 6 Most Common Causes of WordPress Website Crashes (And How to Prevent Them)
Owning a self-hosted website can be fun and rewarding. And for businesses, it’s essential to have a website that looks good, works well, and that you can count on. WordPress is an excellent platform for getting this done. But no technology is perfect, and nobody is immune to making honest mistakes now and then. A survey of 200 companies revealed that website downtime costs enterprise businesses more than $26.5 billion in lost revenue every year. The survey also showed only 56% of companies in North America have a plan to recover from an outage. That doesn’t have to be you. […]
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