Featured

To maximize the revenue your website generates, you need to provide the best possible user experience. Of course, great content is a big part of this, as is an aesthetically pleasing website. However, it’s just as important to make sure your visitors can actually use your website — whether that be an intuitive checkout procedure, making it easy for visitors to find what they are looking for, or gently nudging them towards a desired action. Building a website that’s easy to navigate is a crucial component of usability — if you want a visitor to remain on your site beyond […]

Last week we discussed things to do after you finish installing WordPress, and one of the items on the list was installing a theme. So to follow up, this week I’m going to explain how to choose the right theme for your site. This is a popular topic at WordCamps everywhere, and speakers take a variety of different approaches to discussing it, however I feel like the majority of them miss the most important part — a part you’ll know by the end of this article. In the world of WordPress, there are two different types of themes: Free and premium. While our focus is […]

I bet you would like to make more money with your website (or get more subscribers, readership, engagement. . .). We all want that but, obviously, most fail at it. In principle, there are only two ways to address this: Attract more visitors to your site. Increase your conversion rate, i.e. the percentage of visitors that once landed on your site do what you would like them to do (e.g. buy your product, subscribe to your mailing list, or share your content). The first option is usually quite expensive (it typically involves paying for some kind of advertisement) and “useless,” unless […]