SEO

Have you noticed that some of your competitors seem to be more visible in search results? You may note that their search listings contain rich snippets, which display elements such as ratings, product prices, and reviews. These snippets can boost your visibility in the search engine rankings, but they’re not generated automatically. Fortunately, the All in One Schema Rich Snippets plugin enables you to add rich snippets easily to your posts and pages. With this tool, you can configure your extracts for search engines and make them more accessible to your readers too. In this article, we’ll discuss what rich […]

Search Engine Optimization (SEO) can be challenging at the best of times. Between multiple online competitors and Google’s ever-evolving algorithms, you’ll likely have your hands full. Throw in the challenge of using SEO tools that don’t work well with your native language, and the process can be a headache. Fortunately, the Yoast 17.0 update has made SEO easier for optimizing content in languages other than English. The upgraded plugin comes with expanded features, such as detailed word analysis for 18 different languages. In this article, we’ll discuss some of the exciting new language features to explore in Yoast 17.0. We’ll […]

When it comes to helping customers find your eCommerce store, you have a few strategies you can try, such as paid advertising. However, few methods are as cost-effective and powerful as Search Engine Optimization (SEO). Unfortunately, knowing where to start with SEO can be tricky. The good news is that, once you learn the basics, optimizing your site will become a straightforward process. Moreover, there are different strategies that you can implement in order to help boost sales on your online store. In this post, we’ll start by briefly discussing what SEO is and why it’s important for increasing sales. […]

To break into the highly competitive eCommerce space, it’s often not enough to use run-of-the-mill SEO tactics. While it’s still just as important to do keyword research, optimize your website’s performance, and take other general SEO measures, there’s far more you need to do if you want to compete with the thousands of other online stores. On top of essentials like on-page SEO, there are several eCommerce-specific SEO actions you can go for. Many of these are similar to what you are already doing, but specialized to get more eyes on your products. In this article, we’re going to dig […]

Yoast has recently published a new course dedicated to helping eCommerce owners improve their search engine rankings. However, learning new techniques is one thing – putting them into practice is often an entirely different matter. That’s why we’ve created this complete guide to increasing sales, using the Yoast Ecommerce Search Engine Optimization (SEO) training course. By putting your new knowledge into practice, you should have no problems climbing those search rankings and boosting your conversions. In this post, we’ll look at why SEO is particularly important for online store owners. We’ll then share three tips for translating Yoast’s advice and tips into […]

Social media platforms are one of the most effective ways to share your content and attract new readers to your website. However, you have little control over how your articles appear when someone else shares them. The resulting posts may be poorly presented and deter users from clicking on them. The Yoast SEO plugin 16.5 update has introduced social media templates that enable you to adjust post titles, descriptions, and featured images across your site. You can control how users see your content by using them, even when someone else shares it. In this guide, we’ll look at what the […]

Optimizing your online store for search engines is critical for driving sales. However, these platforms frequently introduce new ranking criteria. Most recently, Google announced that its new Core Web Vitals initiative will become a factor in how content is indexed and returned to users. Thankfully, there are already tools available that can help you meet these new requirements. The Jetpack Boost plugin is designed specifically with Core Web Vitals metrics in mind and boasts a straightforward one-click configuration process. In this article, we’ll look at why optimizing for Core Web Vitals now may be the key to getting ahead of […]

As is so often the case with Google, their algorithm is to quote Kelly and Ozzy Osbourne: “Gooooing through chaaaaangeees.” Yeah, that just happened.  To rank a WordPress website highly in the SERPs (search engine results pages), you need to understand and prepare for the upcoming changes to Google’s algorithm due in May of this year (2021).  So what is their plan, and how exactly will Google’s new ranking factor affect your WordPress site? Read on to discover:  ● Google’s new ranking factor ‘page experience’ explained.  ● The three core Web Vitals Google will use to measure ‘page experience’ and […]

With over half of website traffic originating from organic search, you’ll naturally want to improve your search engine rankings. However, there are many ranking factors to consider, and popular platforms such as Google regularly change their criteria. Now, Google has announced that Core Web Vitals will become a ranking factor in May 2020. Google is by far the world’s most popular search engine, accounting for more than 88 percent of total desktop search traffic. If you want to attract more visitors to your site, it’s crucial you start optimizing your site accordingly. In this article, we’ll look at what Core […]

Are you launching a startup and want to build your audience while establishing a successful brand? If so, you’re not alone. Countless startups try to break into already crowded markets every year, and many of them never make it off the ground.  The key to turning your business into a well-known brand is a robust search engine optimization (SEO) strategy. Simply put, SEO is the practice of organically increasing the quality and quantity of your website traffic. The increase in traffic results in a better position on Google’s search engine results pages (SERPs), which leads to even more traffic and […]