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Torque

Articles

Rethinking the WordPress Editor

Filed Under

Featured

Published

January 23, 2014

11 Comments

Over the past couple of weeks there have been a couple of feature tweaks and improvements in the mix for WordPress’s content creation experience. First, the UI team is making some headway on a functional front-end editor which allows users to create new posts, upload media, and change metadata—all from the front-end. It’s being designed from the ground up to provide a great UX and a barebones UI. A user will be able to use WYSIWYG tools in the admin bar and modal windows for creating galleries and adding custom fields, all without having to move to the back-end. You’ll […]

Why We Redesigned WP Valet

Filed Under

Community

Published

January 22, 2014

2 Comments

Why We Decided to Rebrand Original Branding: When we launched in May of 2012 (and up until a few weeks ago), our original branding consisted of a darker color scheme, as you can see above. This was intentional. Our main reasoning was to convey the feelings of sophistication, security, and efficiency that the color black provides to ensure our potential customers felt safe. Specifically: Sophistication Glamor Security Emotional safety Efficiency Substance Our main goal was to separate WP Valet from other services with similar offerings, and to specifically target Enterprise-level customers. Our New Branding: One of the most obvious reasons […]

WordCamp Phoenix 2014 Day One: The Beginner Track(s)

Filed Under

Community, Events

Published

January 18, 2014

1 Comment

After working with Sufyan and Meg on WordPress for Beginners: Too Many Choices? last week, I’m particularly interested in WordPress education for beginners at the moment. Considering the extremely high percentage of new users who abandon their sites within 7 days on WordPress.com (96%!)—as discussed in depth by Al Davis in The State of WordPress Education, I think it’s important for us to think about the beginner’s experience, and how it can be improved, from an education standpoint. With this in mind, I decided to follow an all-beginner track for day 1 of WordCamp Phoenix yesterday. Out of the 5 tracks offered—Beginner User, […]

Torque and DradCast Partner for 2.0 Launch!

Filed Under

News

Published

January 18, 2014

1 Comment

Today we are proud to announce that Torque has partnered with the DradCast for their 2.0 launch, sponsored by https://wpengine.com/WP Engine. We will be providing editorial and production support—such as booking guests, creating show notes, and basically being there for anything else that might come up—as they move forward. As always, the show is brought to you by the two infamous knuckleheads it’s named after, but we’ll be there to support, cheerlead, and help them take it to the next level. So check it out! Tune in to their next episode airing on Wednesday, January 22 at 5pm Pacific . Yours truly (me!) […]

WordPress for Beginners: Too Many Choices?

Filed Under

Community

Published

January 16, 2014

3 Comments

WordPress is the world’s favorite choice when it comes to creating a website, and there are various reasons behind its popularity. Among such reasons, ease of use and easier customization stand tall as the most common ones. Fortunately, for beginners, getting started with WordPress is not rocket science. It is relatively simple to set up a small website or blog with WordPress. And then after you’re set up, you can do many things to personalize or customize your blog—choose a theme of your liking, install plugins for additional functionality, tweak settings, and so on. All said and done, if you are […]

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