When it comes to blogging and content marketing, most people focus their efforts on the production side. While content creation matters, getting it in front of other people is just as important (if not more). Derek Halpern actually does an 80/20 split, with the majority of time spent on content promotion. The Internet is a crowded place and it’s not easy to stand out. Yet, the greatest blog post ever written is not going to do you any good if you can’t get anyone to read it. Even with high-quality content, “build it and they will come” only works to […]

WordPress has risen to success and fame on a platform of ease of use and beginner friendliness (among other things). However, to truly customize your site you often still need coding skills or professional help. This fact has paved the way for page builder plugins, which have made it easier to make sweeping site changes right from the back end. When you discuss WordPress page builder pros and cons, this is usually the strongest argument for using them but there are more reasons to do so. However, page builders also come with disadvantages and don’t make sense in every scenario. […]

The Google E-A-T algorithm update is part of a long line of major changes to how Google ranks websites. While they introduce smaller changes several times a day, it’s the major updates that really impact the lives of websites owners. This time is no exception. While the E-A-T update didn’t make as big a splash as others in the past (think Mobilegeddon) it does come with important implications that you should know about. For that reason, in the following, you will learn what the Google E-A-T algorithm update is, its effects on search and what you can do to make […]