Ask any SEO expert to recommend an analytics tool and chances are their go-to solution is Google’s. Many aren’t even aware of Google Analytics alternatives. It makes a lot of sense. SEOs judge their success by Google SERP rankings, so why not go with the official tool? However, there are good reasons to reconsider. The first is privacy. Google Analytics is gathering a lot of data about your users. If that is not something you agree with, then going with a competitor who is more conscious about this topic makes a lot of sense. Alternatively, you may want to track […]

Is WordPress the right platform for your startup site? In the process of searching for the perfect CMS for your startup company, you might have asked yourself that very same question. The decision what system to base the website of your fledgling business on can be intimidating and confusing. After all, there are a number of alternatives, all with their own pros and cons. Not to worry, we’re here to save the day like Superman. In this article, we’ll look at a number of reasons why you should consider using WordPress for your startup. In the end, we want you […]

Code formatting and comments are one of those things that you only notice once they are absent. If used to properly display and document code, you only notice their existence the first time you are confronted with a block of code where they are missing. Most people who run or own a website sooner or later get confronted with making changes to the code base. This can be when creating a new HTML element, inserting some custom CSS or making changes to a WordPress PHP template. To make sure it doesn’t end in a mess, in this post we will […]

When trying to do local SEO and increase the visibility of your local business, learning how to use Google My Business (GMB) is a good step. The service helps you stand out in (local) searches, is a great inbound marketing measure and can bring in more business. After all, 50 percent of consumers who do a local search end up visiting a store on the same day. If you are not sure about what Google My Business is and how it can benefit your website, this is the post for you. We will go over those questions as well as […]

WordCamp Europe 2019 just ended and like in 2016 and 2017, I was there. Additionally, as in those times, I decided to write a report for those who couldn’t make it. This year, WCEU took place in Berlin in the Estrel Hotel from June 20 to June 22. I live in Berlin, so it was very easy to get to and from the venue. More than 3,600 people bought tickets, which is 800 more than last year. This makes WCEU 2019 the largest WordCamp to date. More than half of the attendants were first-timers. The Contributor Day on Thursday was […]

Generating passive income from blogging is something like the holy grail of online entrepreneurship. Imagine a life in which you are able to spend your time doing what you want, taking vacations when you feel like it, sleeping and working on your own schedule. No office to go to, no boss, no meetings to take. All the while, your blog generates a full-time income 24/7, whether you are at your computer or sipping colorful drinks at the beach. What sounds like a fantasy for the average person, is a reality for many. With a large enough audience, it’s absolutely possible […]

Any WordPress user is familiar with the featured image. It is the picture that usually appears at the top of a post and also inside archives and search results. Knowing how to use it correctly is an important skill for any website owner. For that reason, below, we will talk about this feature in detail. You will learn what the WordPress featured image is, why it matters, how to use it correctly, customize it and troubleshoot issues. Let’s go. The WordPress Featured Image Represents Your Content Site Wide Before getting into how to use featured images correctly, let’s first define […]