Do you feel like your website just isn’t optimized, but you aren’t sure where to begin in fixing the problem? Do you think it would make a huge difference if you knew where your visitors are going, what they are trying to get to, and common areas where they get stuck? Luckily, there is a way to find out. Not just to see what pages people land on, but what they’re doing once they get there. With heatmaps, all of this information is available to you. You can map out what part of your site is “hot” and where people […]

“What is an eco-friendly website? How can a website be bad for the environment!? It’s not even a real thing!” Does the above might mirror your first reaction? I don’t blame you. It’s hard to imagine something which is completely virtual to have an impact on the real world. And yet, the Internet contributes two percent of global carbon emissions. While that may not sound like much, it is, in fact, the same as the greenhouse-gas emissions of the aviation industry. Where on earth do they all come from? Many factors contribute to the effect the web has on our […]

Accessibility is a major issue in today’s online world. These days, having a website that many people struggle to navigate is considered unacceptable. ARIA markup is a step in the right direction. It’s an answer to the question how you can make your website more usable for those with disabilities. What is ARIA? A set of code attributes that expand HTML’s capabilities and make it easy to optimize your site for screen readers. It does this by making parts of your website visible to assistive technology, that otherwise, these devices wouldn’t be able to interact with at all. Ready to […]

Ask any SEO expert to recommend an analytics tool and chances are their go-to solution is Google’s. Many aren’t even aware of Google Analytics alternatives. It makes a lot of sense. SEOs judge their success by Google SERP rankings, so why not go with the official tool? However, there are good reasons to reconsider. The first is privacy. Google Analytics is gathering a lot of data about your users. If that is not something you agree with, then going with a competitor who is more conscious about this topic makes a lot of sense. Alternatively, you may want to track […]

Is WordPress the right platform for your startup site? In the process of searching for the perfect CMS for your startup company, you might have asked yourself that very same question. The decision what system to base the website of your fledgling business on can be intimidating and confusing. After all, there are a number of alternatives, all with their own pros and cons. Not to worry, we’re here to save the day like Superman. In this article, we’ll look at a number of reasons why you should consider using WordPress for your startup. In the end, we want you […]

Code formatting and comments are one of those things that you only notice once they are absent. If used to properly display and document code, you only notice their existence the first time you are confronted with a block of code where they are missing. Most people who run or own a website sooner or later get confronted with making changes to the code base. This can be when creating a new HTML element, inserting some custom CSS or making changes to a WordPress PHP template. To make sure it doesn’t end in a mess, in this post we will […]

When trying to do local SEO and increase the visibility of your local business, learning how to use Google My Business (GMB) is a good step. The service helps you stand out in (local) searches, is a great inbound marketing measure and can bring in more business. After all, 50 percent of consumers who do a local search end up visiting a store on the same day. If you are not sure about what Google My Business is and how it can benefit your website, this is the post for you. We will go over those questions as well as […]