Torque
Since
May 05, 2014

Nick Schäferhoff

Nick Schäferhoff is an entrepreneur, online marketer, and professional blogger from Germany. He found WordPress when he needed a website for his first business and instantly fell in love. When not building websites, creating content or helping his clients improve their online business, he can most often be found at the gym, the dojo or traveling the world with his wife. If you want to get in touch with him, you can do so via Twitter or through his website.

WP Event Manager Review – A Solid All-in-one Events Management Plugin

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Plugins

Published

November 19, 2019

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Including events on your WordPress site is a common goal for WordPress users. Whether as an event calendar, by offering event registration, or having a designated events page, there are many ways to include your organization’s happenings on your website. WordPress offers several plugins to achieve this. One of them is WP Event Manager, which you can find for free in the WordPress directory. It has all the functionality you need to create and manage event listings on your site. It also comes with advanced options that allow you to generate revenue with them. Below, we will take a detailed […]

Custom Google Analytics Dashboards – Why and How to Create Them

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Development

Published

October 23, 2019

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In case you haven’t noticed it yet, here at TorqueMag we are a little obsessed with web analytics. You can see it from articles like these: 10 Excellent Google Analytics Alternatives You Should Check Out (2019) The 4 Best Google Analytics Plugins For WordPress A Google Analytics Tutorial For Beginners And WordPress Users Why do we stress this point to so much? Because knowing what is going on with your site traffic is the first step in optimizing your web presence for it. Or as Sherlock Holmes puts it: It is a capital mistake to theorize before one has data. […]

6 Eye-Opening SEO Case Studies and What Made Them Successful [2019]

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Community

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October 9, 2019

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SEO case studies are a great way to learn more about how to do search engine optimization. Instead of studying the theory and applying it to your own site in the hopes of achieving results, you can instead see what someone else did and got out of it. In the following, you will find the key findings of the best SEO case studies out there. In addition, since SEO is constantly changing, we have only included those ones that were published in the last two years. SEO Case Studies to Inform Your Optimization Efforts What follows is a list of […]

AI Marketing: What It Can Do for Your Business or Website

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Development

Published

September 30, 2019

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AI marketing seems to be the new buzzword in digital marketing. Statistics on the kind of impact this new technology will have in the future are certainly impressive. Among other things, they predict that as early as 2020, 85 percent of customer interactions will not be with a human. Already today, you are making use of artificial intelligence in many ways, often without consciously noticing. Just think about how Google manages to interpret your search queries and present you with the most relevant results. Or how your Gmail account knows how to filter emails into different categories. But what is […]

Google’s Layout Changes and What They Mean for Your SEO

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Community

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September 25, 2019

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Google likes to mix it up. From constant algorithm changes to its RankBrain AI, there is always news out of Mountain View. Another thing that has changed a lot over time is the layout of the SERPs or Search Engine Result Pages. As of late, you might have noticed that the search field now has round edges and that it sticks to the top edge of the screen when scrolling. Some people have also apparently been part of a group on which Google A/B tested more design changes. Yet, not only the way things look has changed, new layout elements […]

SEO vs PPC for Traffic Generation – Which One Should You Choose?

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Development

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September 18, 2019

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The SEO vs PPC debate revolves around one question: how to get traffic to your site. Every online business needs it. No matter how great or innovative your product or service is, if nobody sees it, it might as well not exist. One of the main traffic avenues for websites is search engines. Here, you have two basic options to gain visibility – search engine optimization (SEO) or pay-per-click (PPC) advertising. Many marketers have seen great, long-term results by focusing their efforts on a strong SEO strategy. PPC campaigns, on the other hand, have helped companies instantly reach their markets. […]

How to Use Heatmaps for Website Improvement (Examples, Tools, Etc.)

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September 11, 2019

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Do you feel like your website just isn’t optimized, but you aren’t sure where to begin in fixing the problem? Do you think it would make a huge difference if you knew where your visitors are going, what they are trying to get to, and common areas where they get stuck? Luckily, there is a way to find out. Not just to see what pages people land on, but what they’re doing once they get there. With heatmaps, all of this information is available to you. You can map out what part of your site is “hot” and where people […]

6 Ways to Create a More Eco-Friendly Website (Design, Hosting & More)

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September 3, 2019

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“What is an eco-friendly website? How can a website be bad for the environment!? It’s not even a real thing!” Does the above might mirror your first reaction? I don’t blame you. It’s hard to imagine something which is completely virtual to have an impact on the real world. And yet, the Internet contributes two percent of global carbon emissions. While that may not sound like much, it is, in fact, the same as the greenhouse-gas emissions of the aviation industry. Where on earth do they all come from? Many factors contribute to the effect the web has on our […]

What is ARIA Markup? – A Beginner’s Guide

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Community

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August 27, 2019

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Accessibility is a major issue in today’s online world. These days, having a website that many people struggle to navigate is considered unacceptable. ARIA markup is a step in the right direction. It’s an answer to the question how you can make your website more usable for those with disabilities. What is ARIA? A set of code attributes that expand HTML’s capabilities and make it easy to optimize your site for screen readers. It does this by making parts of your website visible to assistive technology, that otherwise, these devices wouldn’t be able to interact with at all. Ready to […]

How to Test New WordPress Releases to Avoid Problems

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Development

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August 21, 2019

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There’s something exciting about new WordPress releases. The updates help to keep your site’s security in check, they come with cool new features and some of them promise to not only improve the back end of your site but your visitors’ experiences as well. Just click on the “update” button and wait for the magic to happen. That’s how it’s supposed to go, right? Well, that’s not always the case. If you’ve had the horror of watching your site taken out by an update, you might still be traumatized from the whole ordeal. And if you haven’t, then count yourself […]

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