The world is on fire. At least, that’s what it seems like. Sometimes quite literally. Wherever you look, there are problems: A deadly global pandemic Wildfires on several continents Police brutality, escalating protests, and racial tensions Economic problems and huge unemployment numbers A growing social divide and political tensions Lack of effective political leadership and growing authoritarianism in several countries All of this is reason enough to despair and many of us do. Feelings of anxiety, depression, and suicidal ideation have increased considerably in recent months. However, what can we do about it? In this post, I hope to give […]
How to Eliminate Render-Blocking Resources in WordPress
“Render-blocking resources” — if you’ve seen this pop up while speed testing your website, or heard about it as a common cause of slow loading speed, you’re probably baffled. You’re looking for ways to speed up your website and get rid of any extraneous code slowing it down, but where do you even start in fixing this? Lucky for you, eliminating render-blocking resources isn’t so hard once you know what you’re dealing with. A simple plugin can do the trick, or you can even take care of it manually if you’d rather do that. Totally lost? We’ll explain in simple […]
Keyword Gaps: What They Are and How to Fix Them
Your competitors are consistently outranking you. Your traffic is dipping lower and lower. And people just aren’t clicking on your website — or maybe it’s not showing up in the search results to begin with. What gives? Is there something you’re doing wrong? The issue likely lies with your SEO. While you may be using keywords in your articles and doing research to find the good ones, properly formatting your website, and trying to target the right audience, there might be one thing you’re overlooking: keyword gaps. It’s time to fix your SEO and address the holes in your content. […]
Marketing in Uncertain Times: 17 Tips for Tactful Communication
At the time of writing this article, COVID-19 continues to spread across the world. And while some countries have had more cohesive responses than others, one thing remains for certain everywhere: how you market your business during this time is important. Not only to combat possible revenue loss but also stay in communication with your customer base. However, it’s not enough to just send out an email blast that says something to the effect of, “In these uncertain times, we care about you.” That will not suffice. Instead, it’s vital that you craft a marketing plan that speaks to the […]
What is Webflow? – A Webflow Tutorial for Absolute Beginners
Who hasn’t wanted to design their own beautiful website without having to do any coding at all? Thanks to platforms like WordPress, page builders, and website building services like Wix and Weebly, this has been possible for a while. In this webflow tutorial, you’ll get to know one more possibility. The sites produced with the options above can be a bit repetitive. You can usually spot them from a mile away. Webflow is an online tool that promises to do away with that. It promises to revolutionize website building, allowing you to design a fully-featured, gorgeous business website without needing […]
10 Programming Habits Web Developers Should Adopt
Anyone can learn to code, but developing good programming habits is another matter entirely. Programming is one of the easiest professions to pick up without any formal training. But when you’re entirely self-taught, you can end up with bad habits that are hard to kick. You may not even know you’ve picked up a common vice until someone points it out to you, resulting in the dreaded “spaghetti code”. However, it can make your projects unsalvageable and cause people to not want to work on a team with you. Ready to build better habits? There are some things even a […]
What Does It Mean to Have a High-Quality Website in 2020?
It’s 2020 and you know you need a high-quality website to make a positive impact on your potential customers. But it’s sometimes unclear what that even means. What constitutes a top-notch web presence changes quickly in this industry. “High quality” means something different in 2020 than it did in 2010, or even 2015 for that matter. For instance, responsive design is a must now, but that wasn’t always the case. Keeping up with the times is a challenge. But it’s well worth the effort if you want to start seeing results. If this is something you struggle with, that’s precisely […]
13 Excellent Tools to Automate Your Online Marketing
Online marketing can take a lot of time, energy, and resources, however necessary they are. As a consequence, you could wind up neglecting other essential parts of your business. Time to learn how to automate your online marketing. Through the use marketing automation tools you can take some of the load off your daily to-do list. Today, we’ll first be talking about how that works. From there, we’ll dive into a discussion of tools you can use to automate various aspects of your online marketing workflow. Let’s get going. How Marketing Automation Works Marketing automation is the process of using […]
How to Do a Content Audit of Your Website – A Step-by-Step Guide
Let’s look at a hypothetical: you’ve had a website for a while and though it used to perform decently, it’s suddenly not yielding the traffic you’ve come to expect. Your first instinct might be to panic, but that’s not a productive response. Jumping into targeted action and doing a website content audit is a better option. It’s sometimes difficult to know how to improve your website. But there is a solution. Performing a full content audit will reveal precisely what’s working and what’s not currently. And from there, you can implement a plan of action to elevate those aspects of […]
How to Achieve Work-Life Balance as a WordPress Worker
A lot of people in WordPress struggle with their work-life balance, especially those working from home. This was true even prior to the pandemic. In a remote work type of job where you can often set your own hours, establish your own workspace, and complete your projects however you’d like. Often, so long as the work gets done well, employers or clients will be pleased. And while this level of flexibility is certainly nice, it also comes with an immense amount of responsibility. If you’re working from home, that means work life and home life are constantly at odds. And […]
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