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social media

A Developer’s Guide to Social Media Customer Support

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Community

Published

March 4, 2019

2 Comments

It goes without saying your that customers or clients are the most important element when running a one-person (or micro) business. Given the complexities of the client-developer relationship, you’d be well-served by making it a priority. This is especially true when dealing with a customer or client who’s had a less-than-stellar experience. For better or worse, you’ll probably discover their problems first through social media. Given the high level of activity on those platforms, this is understandable. However, as you’re no doubt be aware, social media is less than forgiving towards poor experiences. This means you’ll need to make sure […]

How Social Media Can Be Used To Launch A Developer’s Career

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Community, Featured

Published

March 16, 2016

1 Comment

I went into writing this article with wide eyes. “I’m going to find a handful of devs who have started (or propelled) their careers through social media.” And sure, social media has been a helpful part of many developers’ marketing strategies. But what I found wasn’t so straightforward as a list of developers with great origin stories. In fact, I found many who didn’t find social media all that useful at all. The insights provided by the devs I spoke with are even more interesting than what I originally hoped to find. A “Big Picture” Discussion About Social Media The […]

Plugged In: A Review of the Official Twitter Plugin

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Featured

Published

March 3, 2015

7 Comments

While there have already existed a good number of WordPress plugins that can help you incorporate Twitter functionality in your website, none of them were officially supported by Twitter. Few days back, Twitter came up with its own WordPress plugin that intends to help users optimize their websites and blogs for the Twitterati. So what does the official Twitter plugin bring to the table? In this short post, I tried to get a glimpse of just that. Basically, the new Twitter plugin does nothing new, but instead tries to offer a one-stop solution for Twitter integration within WordPress websites. As […]

Getting the most out of social media analytics

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Featured

Published

December 30, 2014

No Comments

The rise of the Internet has led to the creation of a large number of social media communities that allow users to share information with each other via platforms like Facebook, Twitter, LinkedIn, and the linked nature of the blogging ecosystem. On the one hand, these various social media platforms are proving an ideal channel for blog owners to reach more users through various social media marketing strategies. On the other hand, blog owners are also starting to leverage these various platform for tracking the growth of their blog, the interests of their audience, and to improve the image, awareness, […]

“PLS RT”: Signal Boosting

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Featured

Published

June 6, 2014

No Comments

You are in a large crowd of hundreds of thousands of people. You’re given a super-powered megaphone and an abnormally large soap box. You are limited to a few seconds and a few sentences maximum. What do you say? Over the past 5 years, online marketing through social media has become a powerful advertising method. People frequently find themselves needing to utilize all social media platforms to advertise marketing proposals (e.g. charity campaigns, news alerts, or crowdfunding projects) to gain the much needed support and awareness. “Signal boosting” is a way to increase awareness and get other people to help. […]

Are Social Sharing Buttons a Valuable Addition to Your Website?

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Community, Featured

Published

May 7, 2014

12 Comments

No sensible person would deny that social media networks are a prodigious source of web traffic. Almost everyone has a Facebook account, whether they like it or not, and many of the most influential sharers on the web regularly tweet. Google+ may or may not have a positive impact on SEO, but a tighter integration with Google certainly isn’t going to hurt. And then there’s Pinterest, LinkedIn, StumbleUpon, Tumblr, and more. It might seem foolish to even ask the question “Should I have social media sharing buttons on my site?” because the answer seems self-evident. I’m a firm believer that every component […]

Is WordPress Suitable For Live Blogging?

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Community

Published

March 26, 2014

2 Comments

For good and for bad, immediacy is an essential component of successful online publishing. To gain attention, publishers have to capture the wave of a trending topic before it peaks. Traditional blogs aren’t well suited for covering events as they happen—blogging is an after-the-fact medium. Blogs are an exceptional platform for analysis, news reporting, and other writing. But, they’re not ideal for immediacy and the real-time reporting that drives traffic to social media networks like Twitter. Why not just use Twitter or Google+ instead of trying to fit a round peg into a square hole? For the same reason publishers […]

Does Your Company Have a Social Media Policy?

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Featured

Published

December 31, 2013

2 Comments

Who Do Your Employees Represent? It started without a lot of thought. You can imagine that at any point in time, throughout all of history, two kids and a video camera is just a recipe for fun. But not this time. This time it would be a recipe for criminal charges—and even bigger consequences for their company. In 2009 two employees of a Dominos franchise decided to make a video. They did all sorts of horrible things to the pizza they were preparing. And then they uploaded it to the internet. Using clues found in the video, commenters figured out […]

Co-Creating A Better Support Experience

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Community

Published

October 24, 2013

1 Comment

Too often, product support is seen as simply a way to correct users who just can’t seem to do things properly. But what if we saw support as a way to educate users, and more importantly find the the difference between a developer’s concept of what a plugin or other product can do and what users think it can do? If these two perceptions are different, then it is a clear sign that a new approach is needed for the support user experience. Redesigning a support system is an opportunity to not only better educate users about how to use […]

WordPress Plugins and Your Brand’s Social Media Strategy

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Community

Published

July 24, 2013

2 Comments

How to optimize—and personalize—your brand’s social impact through unique sharing capabilities. By Michelle Oznowicz | July 3, 2013 Over the course of a day, most people spend more time interacting through social media on their phones, tablets and computers than they spend making calls, emailing, or texting. With Facebook’s one billion active users to Twitter’s four million daily tweets, these networks are dominating the public sphere. Social media is where all the action is. Establishing a presence on the social networks that are popular with your demographic is the key factor in building brand awareness. Interacting with your customers within […]

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