There’s no doubt about it: Site performance is crucial to the success of your website. Today, over 25 percent of users will leave a page if it takes more than 4 seconds to load. And a delay of just a second can compound with dropped conversion rates, decrease your page views, and increase your bounce rate. A delay of two seconds could make your bounce rates spike up 103 percent. All these factors combined lead to user dissatisfaction, and for ecommerce sites, high shopping cart abandonment rates. Most users also expect the same speedy experience from your website on mobile, […]
How to Create a Full-Featured Security Solution For Your WordPress Website
While WordPress itself is inherently secure, its popularity means the platform is a target for hackers. However, it’s often users themselves who become a crucial weak link when it comes to website security. You’ll want to make sure your clients’ sites are locked down, to offer long-term assurance and protection. Despite the marketing spiels you may find online, there’s no one ‘best’ solution for securing your WordPress website. However, there are a number of plugins and coding techniques that, when combined, provide optimal security against virtually all threats. In this post, we’ll look at four of those solutions, and explain […]
SFTP Explained: Secure File Transfer and Shell Access Basics
Most people use File Transfer Protocol (FTP) to shuttle files and data between their computers and servers. However, although your security provisions may stretch to your live site, the data traveling via FTP will likely remain vulnerable. To enhance security, it is advisable to use both Secure Shell Access (SSH) and Secure File Transfer Protocol (SFTP) in combination. This way, your data is safe from prying eyes and malicious usage. What’s more, it’s not tough to implement SSH and SFTP into your workflow. In this post, we’ll introduce both solutions and discuss why they’re necessary. Then we’ll talk about what […]
How to Easily Back Up WordPress Remotely – A Step-by-step Guide
Learning to back up WordPress remotely is one of the most important things you can do. There is nothing worse than losing all your hard work and having no way of getting it back. For that reason, setting up a backup solution is a must do for any website owner. However, where do you store copies of your site safely? Your hard drive? The server your website is on? Well, hard drives fail, servers go down, computers get stolen or become otherwise inaccessible. So does your WordPress backup if worst come to worst. As a consequence, a much better idea […]
Generation Z Opts for Personalization Over Privacy: What That Means for WordPress
Security is of great concern for anyone who uses the Internet. Whether you’re creating sites or just visiting them, security is always top of mind. Large breaches can make you think twice before buying something online. However, the way people view online security changes with age. Every day we see another brand hurt by a security issue. A recent Ponemon study revealed brand reputation is hurt more by a security breach than even a scandal involving the company’s CEO. A study of over 1,200 people in the U.S. ages 14 – 59 conducted by the Center for Generational Kinetics for […]
How to Use Custom Fonts on Your WordPress Website
Visual branding is an important part of building a business. However, in some cases, your brand fonts may not be available on major font hosting sites such as Google Fonts or Typekit. This means you’ll need to find an alternative means of displaying them. Fortunately, it’s possible to convert your brand’s fonts into website-friendly ones and embed them like any other. This process is actually less technical than it sounds, thanks to Font Squirrel’s web font generator and plugins such as Font Organizer. In this article, we’ll walk you through the steps necessary to prepare your brand’s fonts for web use. Then, we’ll show you how […]
How to Create a Compelling Homepage Design
Attention spans are notoriously short on the web. Having experienced poorly designed pages in the past, online users are naturally skeptical of new sites. So they’ll behave accordingly to minimize wasting time before moving on. Regardless of the industry, the challenges are the same—There’s an extremely limited window to capture a user’s attention. First impressions matter as illustrated here: What does this mean? Simply put that bounce rates are highest within the first 10 seconds. That means you only have a few moments to make a great impression on your visitors. So how can you reduce the high probability of […]
How to Create Automatic Section Menus Using Custom Widgets (In 5 Steps)
Ultimately, your readers decide the most important content on your website through search. Consequently, once they find your site, you want to encourage them to explore it. If you’re not improving their User Experience (UX) by providing helpful navigation, you risk losing them and hurting your bounce rate. One of the best ways to guide your readers through your content is to use section menus. You can use them to link pages within a category while directing your audience to different pages on your site. WordPress users can automate this navigation by using widgets. In this article, we’ll explain automatic […]
Survive Cyber Monday with this Free ebook
Cyber Monday is coming up fast, and you need to be prepared. Whether it’s improving your security, utilizing your analytics, or getting on mobile, this free ebook will make sure your eCommerce site is ready for anything. More and more people are ditching the shopping malls for online stores, something that can be great for your business. But if your site is slow or feels insecure, customers won’t come back. Make sure you are ready for the onslaught of visitors. Download the free ebook here Cyber Monday eCommerce Survival Guide has everything you need to keep your site not only […]
Web Designer vs Web Developer – What’s the Difference?
Giving people the ability to create their own website is a large part of the success of WordPress. With WordPress, you no longer need a web designer or web developer to create your own Internet presence. Basically anyone can set up a website in minutes. On the other hand, for many users the platform has been a gateway to learning web design and development. It makes sense. You start off with a simple site, then look for ways to customize it. After that, it’s only natural to pick up basic design or programming skills and keep going from there. Yet, […]
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