Do you have a news tip or upcoming event you’d like to see in our weekly What’s New In WordPress roundup? Write us at [email protected]. News Highlights Automattic Wins Thesis.com Lawsuit: Automattic successfully defended their right to use Thesis.com, despite opposition from Thesis framework developer, Chris Pearson. Some interesting comparisons can be drawn between this case and the TheWordPressHelpers.com dispute. WP Stagecoach Subscription Changes: We missed last month’s rollout of WP Stagecoach, an automated tool for cloning WordPress sites, but they’ve just announced changes to their subscription plan. The new change should appeal to folks looking to work with just one main blog. WordPress eCommerce Guide: Here’s […]
Ultimate Guide to WordPress eCommerce: Settings
Welcome back to our series on WordPress eCommerce. In previous installments, we learned about the different types of eCommerce as well as some of the shopping carts available. In this post, we are going to walk through the different settings you need to configure before launching your online store. This article features WooCommerce, arguably one of the most, if not the most, popular WordPress plugins, with more than one million active downloads worldwide. Getting Started Once you’ve installed and activated the plugin (just like you would with any other plugin), you’ll notice two new tabs on your left navigation bar—WooCommerce and Products. Now […]
Ultimate Guide to WordPress eCommerce: Plugins and Plugin Installation
To find more great plugins, check out Torque’s free eBook, The Ultimate Guide to WordPress Plugins. Download it here. Welcome back to our series on using WordPress for eCommerce. In the first installment, we looked at the different types of eCommerce sites and customer scenarios that you are most likely to encounter. In this article, we are going to look at some favorable eCommerce plugins for WordPress and discuss their basic installation. In the next article we will take an in-depth look at the settings you need to be aware of; and then finally, in the last article, we will […]
Happy, loyal customers: How to retain eCommerce customers
How do you make an existing eCommerce store more successful? It’s a very good question, and one that many store owners approach the wrong way. It’s all too easy to fall into the trap of relentlessly chasing new customers — 500 customers sounds far better than 400 customers, after all. And there’s nothing wrong with this approach really, as extra customers will bring in extra revenue. However, it’s not the easiest way to boost your store’s profitability. Savvy marketers have long realized that it is far easier (and cheaper) to persuade an existing customer to buy from you again than […]
OpenCart, Magento, or WooCommerce: Take Your Pick!
This is the era of eCommerce. More and more companies and stores are now going online, whether it be physical products that are shipped via postal service or just virtual entities like WordPress themes. Quite obviously, since eCommerce is a booming field, eCommerce tools too are in high demand. In fact, such diversity exists when it comes to eCommerce solutions that users are often spoilt for choice. On one hand, you have hosted solutions such as the mighty Shopify that enable you to do everything with just the click of a button: be it adding items to your store, or […]
eCommerce Stores: Are You Ready for Black Friday?
Black Friday is finally upon us, and that can only mean one thing: millions of crazed shoppers fighting to grab the biggest bargains. Although it’s the brick-and-mortar stores that receive most of the media coverage, Black Friday is also an important time for eCommerce stores: with an ever-increasing number of online shoppers, there is serious money to be made! Today, I want to help you manage your eCommerce store’s Black Friday by giving you tips for handling traffic, creating promotions, and maximizing sales — I will also be introducing you to several WooCommerce plugins to help you add relevant Black […]
Designing the Perfect eCommerce Website
There once was a time when eCommerce websites were viewed with suspicion by internet users. The concept of purchasing a product online and having it delivered to you was too novel to be trusted. However, times have changed, and today eCommerce is a vital part of the internet. In fact, more and more users are now turning towards eCommerce, and this rise in popularity does not seem to be stopping anytime soon. So, what makes a perfect eCommerce website? Are there any design considerations that you need to bear in mind? In this article, I will attempt to answer these questions. […]
The Thriving World Of Open-Source eCommerce
The success of WordPress is, at least in part, accredited to its adoption of the open-source software model. Quite simply, the term “open source” refers to something that can be freely modified and used under The GNU General Public License, or GPL. For the WordPress community, it’s part of what brings everyone together. It’s what allows anyone to freely use, study, distribute, and develop the WordPress project. Today, I’d like to discuss an important part of the WordPress ecosystem — eCommerce. While WordPress is well known for democratizing publishing, it has also provided a platform for many people to develop their […]
AffiliateWP: The New Kid on the Block for Affiliate Marketing with WordPress
In today’s WordPress community there’s no shortage of entrepreneurial developers—many of whom are working on new ideas, new products, or new WordPress related services. And they all have one thing in common: constantly trying to come up with the next big thing! In 2014, innovation may seem increasingly more difficult. This is due to the fact that many “new” ideas have already been executed, and many needs are already being met. But sometimes taking a fresh look at a seemingly “solved” problem can result in great breakthroughs . . . particularly when you have a vision that provides a better or […]
Accept Bitcoin Today with The GoCoin WooCommerce Extension
In the past few weeks, Bitcoin has been a pretty hot subject in the press, with the recent Mt. Gox disaster and the world’s first Bitcoin ATM’s rolling out. But even with all the controversy surrounding Bitcoin, it may be able to help you as a WordPress user. Bitcoin is becoming a currency of choice for a lot of educated consumers, and you may end up with many customers who prefer it. First, the basics: Bitcoin is a decentralized digital currency. Let’s break that down. Bitcoin is decentralized, which means–unlike, say the US Dollar which is controlled by the Federal Government—it […]
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